1. OVERVIEW
This Privacy Policy (“Policy”) describes how Digital Trendz Private Limited, a company incorporated under the Companies Act, 2013, having its registered office at Plot #19, Jadiyawadi Compound, Beside SAR Corporate Center, Udhana Main Road, Surat – 395002, Gujarat, India (hereinafter referred to as the “Company”, “we”, “us”, or “our”), collects, uses, stores, processes, and discloses your personal information when you access or use our website www.aaditafashion.com (“Website”) and related services under the brand Aadita (“Services”).
The Website is hosted and powered by Shopify Inc. (“Shopify”), which provides the e-commerce infrastructure to enable us to offer our products and services to you. By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree, you should not use the Website.
2. PERSONAL INFORMATION WE COLLECT
We may collect personal information that can directly or indirectly identify you, including but not limited to your name, mobile number, email address, billing and shipping address, account login details, and preferences. We also collect transaction-related information such as products viewed, cart activity, purchase history, returns, exchanges, and order details.
Payment-related information is collected during checkout; however, all payments are processed securely through third-party payment gateway providers including Razorpay and other authorized providers integrated via Shopify. We do not store full card details, CVV, or sensitive banking information on our servers. We only receive limited information such as payment status, transaction reference, and masked payment details.
We may also collect device and technical information such as IP address, browser type, device identifiers, and usage behavior, including how you interact with the Website.
3. HOW WE COLLECT INFORMATION
Your personal information may be collected directly from you when you create an account, place an order, or communicate with us. We may also collect information automatically through cookies, tracking technologies, and your interaction with the Website. Additionally, information may be collected through Shopify, payment partners such as Razorpay, logistics providers, and analytics or marketing service providers.
4. PURPOSE OF COLLECTION AND USE
We use your personal information to process and fulfill your orders, including generating invoices (including GST invoices for business customers), arranging shipping, and managing returns or exchanges. We also use your information to communicate with you regarding orders, respond to queries, and provide customer support.
Your information may be used for marketing and promotional purposes, including sending offers, updates, and advertisements through email, SMS, or WhatsApp. You may opt out of such communications at any time.
We use your data to detect and prevent fraudulent transactions, unauthorized activities, and misuse of services, including abuse of Cash on Delivery (COD) services. We may also use your information to improve our Website, personalize your shopping experience, and comply with applicable legal and regulatory requirements.
5. DISCLOSURE OF PERSONAL INFORMATION
We may share your personal information with third parties for legitimate business purposes, including:
- Shopify, which hosts and operates the Website
- Payment gateway providers including Razorpay for processing payments
- Logistics and courier partners for delivery of orders
- IT, analytics, and marketing service providers
- Government authorities, regulators, or law enforcement agencies where required by applicable law
We do not sell your personal information to third parties.
6. RELATIONSHIP WITH SHOPIFY
The Website is hosted on Shopify, which collects and processes certain personal information to enable and improve the Services. Information you provide may be stored on Shopify servers and may be processed in locations outside India.
Shopify may also process aggregated and anonymized data across multiple merchants to enhance its platform. For more details, you may refer to Shopify’s Privacy Policy at: https://privacy.shopify.com
7. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to ensure proper functioning of the Website, remember user preferences, analyze traffic, and deliver personalized advertisements. You may choose to disable cookies through your browser settings; however, this may affect certain functionalities of the Website.
8. DATA SECURITY AND RETENTION
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your personal information is retained only for as long as necessary to fulfill the purposes outlined in this Policy, including order fulfillment, legal compliance, dispute resolution, and enforcement of our policies.
9. YOUR RIGHTS
Subject to applicable Indian laws, you may have the right to request access to your personal information, request correction of inaccurate data, or request deletion of your data, subject to legal and operational requirements. You may also opt out of marketing communications at any time.
Requests may be made using the contact details provided below, and we may require verification of identity before processing such requests.
10. CHILDREN’S PRIVACY
The Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If such information is identified, it will be deleted.
11. THIRD-PARTY LINKS
The Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such external platforms. Users are advised to review their respective policies before providing any personal information.
12. INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred to and processed in countries outside India by Shopify or other service providers. By using the Website, you consent to such transfers in accordance with this Policy.
13. CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify or update this Privacy Policy at any time. Changes will be posted on this page, and continued use of the Website constitutes acceptance of the updated Policy.
14. CONTACT DETAILS
Digital Trendz Private Limited
Brand: Aadita
Email: care@aaditafashion.com
Phone: +91 78020 49647
Address: Plot #19, Jadiyawadi Compound,
Beside SAR Corporate Center,
Udhana Main Road, Surat – 395002, Gujarat, India