Privacy policy

Privacy Policy

Effective Date: 13 July 2026
Last Updated: 13 July 2026

1. Overview

This Privacy Policy ("Policy") describes how Digital Trendz Private Limited, the owner and operator of the Aadita brand ("Company", "we", "us", or "our"), collects, uses, stores, processes, shares, and protects your personal information when you visit or make a purchase through www.aaditafashion.com ("Website") or interact with us through our customer support channels.

Our Website is powered by Shopify Inc., which provides the e-commerce platform used to sell our products and services.

By accessing or using our Website, placing an order, creating an account, or otherwise interacting with us, you agree to the collection and use of your information in accordance with this Privacy Policy.

2. Personal Information We Collect

We may collect personal information that identifies or relates to you, including but not limited to:

  • Full name

  • Mobile number

  • Email address

  • Billing and shipping address

  • GST details (where applicable)

  • Account login details

  • Purchase history

  • Wishlist and shopping preferences

  • Returns, exchanges, and customer support communications

Payment Information

Payments are securely processed through authorized payment gateway providers including PayU, Razorpay, and other payment partners integrated with our Website.

We do not store your complete debit card, credit card, CVV, UPI PIN, internet banking credentials, or other sensitive payment information.

We receive only limited payment information such as:

  • Payment status

  • Transaction ID

  • Payment reference number

  • Masked payment details

Device & Technical Information

When you visit our Website, we may automatically collect information including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Language preference

  • Time zone

  • Device identifiers

  • Referral source

  • Pages visited

  • Products viewed

  • Search terms

  • Time spent on pages

  • Website interaction and browsing behavior

3. How We Collect Information

We collect information:

  • Directly from you when you place an order, register an account, contact us, subscribe to our newsletter, participate in promotions, or communicate through email, phone, WhatsApp, or social media.

  • Automatically through cookies, pixels, tags, web beacons, server logs, and similar technologies.

  • From third-party service providers including Shopify, payment gateways, logistics partners, marketing platforms, analytics providers, and fraud prevention services.

4. Purpose of Collection and Use

We use your information to:

  • Process and fulfill your orders.

  • Generate invoices, including GST invoices where applicable.

  • Process payments, refunds, and replacements.

  • Arrange shipping, delivery, and returns.

  • Send order confirmations, shipping updates, delivery notifications, and customer service communications.

  • Respond to customer inquiries and provide support.

  • Verify customer identity where necessary.

  • Detect, investigate, and prevent fraud, payment abuse, COD misuse, and unauthorized activities.

  • Improve our Website, products, and customer experience.

  • Conduct analytics and business reporting.

  • Display personalized advertisements and remarketing campaigns.

  • Send promotional offers, newsletters, discount coupons, and marketing communications via email, SMS, WhatsApp, or other permitted channels. You may opt out of promotional communications at any time.

  • Comply with applicable laws, legal obligations, regulatory requirements, and lawful requests from government authorities.

5. Disclosure of Personal Information

We may share your information with trusted service providers strictly for business purposes, including:

  • Shopify Inc. for hosting and operating our online store.

  • PayU, Razorpay, and other authorized payment providers for payment processing.

  • Shiprocket, Fastrr Checkout by Shiprocket, courier partners, and logistics providers for shipping, delivery, tracking, and return management.

  • Google Analytics, Google Ads, Meta (Facebook & Instagram), and other analytics and advertising partners for website analytics, conversion measurement, remarketing, and advertising.

  • IT service providers, cloud hosting providers, customer support platforms, fraud prevention providers, and marketing service providers.

  • Government authorities, regulators, law enforcement agencies, courts, or other entities where disclosure is required under applicable law.

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

6. Shopify Platform

Our Website is hosted by Shopify Inc.

Information submitted through our Website may be stored and processed on Shopify's infrastructure, which may include servers located outside India.

Shopify may also process aggregated or anonymized information to improve its platform and services.

7. Cookies, Pixels & Tracking Technologies

Our Website uses cookies, pixels, tags, web beacons, and similar technologies to:

  • Operate and secure the Website.

  • Remember your preferences.

  • Keep products in your shopping cart.

  • Analyze visitor behavior.

  • Measure website performance.

  • Improve user experience.

  • Measure advertising effectiveness.

  • Display personalized advertisements and remarketing campaigns.

These technologies may be provided by Shopify and third-party service providers including Google Analytics, Google Ads, Meta (Facebook & Instagram), and other marketing partners.

You may manage or disable cookies through your browser settings. However, certain Website features may not function properly if cookies are disabled.

8. Behavioural Advertising

We may use your browsing activity, purchase history, products viewed, shopping cart activity, and interactions with our Website to display relevant advertisements on Google, Meta (Facebook & Instagram), YouTube, and other advertising platforms.

These advertisements are intended to provide products and offers that may be of interest to you.

You can manage advertising preferences through your browser settings and the privacy controls offered by the respective advertising platforms.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

While we strive to protect your information, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.

10. Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfill orders.

  • Provide customer support.

  • Process returns and refunds.

  • Comply with legal and tax obligations.

  • Resolve disputes.

  • Enforce our policies.

  • Prevent fraud.

We may retain anonymized or aggregated information for analytics, research, business reporting, and service improvement where such information no longer identifies an individual.

11. Your Rights

Subject to applicable law, you may request to:

  • Access your personal information.

  • Correct inaccurate information.

  • Update your personal information.

  • Request deletion of eligible personal information.

  • Withdraw consent for marketing communications.

We may verify your identity before processing such requests.

Certain information may be retained where required by law or for legitimate business purposes.

12. Children's Privacy

Our Website is intended for individuals aged 18 years or above.

We do not knowingly collect personal information from children. If we become aware that personal information of a child has been collected inadvertently, we will take reasonable steps to delete such information.

13. Third-Party Websites

Our Website may contain links to third-party websites, applications, or services.

We are not responsible for their privacy practices, security, or content. Users should review the respective privacy policies before providing personal information.

14. International Data Transfers

Some of our service providers, including Shopify and certain analytics or advertising partners, may process personal information on servers located outside India.

By using our Website, you acknowledge and consent to such processing in accordance with this Privacy Policy and applicable law.

15. Changes to this Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology.

The updated version will be published on this page with the revised "Last Updated" date. Continued use of the Website after any changes constitutes acceptance of the updated Privacy Policy.

16. Privacy Contact & Grievance Officer

For any questions, complaints, or requests regarding this Privacy Policy or your personal information, please contact:

Digital Trendz Private Limited
Brand: Aadita

Email: care@aaditafashion.com

Phone / WhatsApp: +91 78020 49647

Website: www.aaditafashion.com

Address:
Plot #19, Jadiyawadi Compound,
Beside SAR Corporate Center,
Udhana Main Road,
Surat – 395002, Gujarat, India.

We will make reasonable efforts to acknowledge and resolve your grievance in accordance with applicable law.